Uber’s Data Breach: Can the Company Course-correct?

"“The reputational issues … really matter when a consumer is faced with trusting a machine with her safety and getting from point A to Point B without fear of malfunction and/or compromise and the result is potentially physical dismemberment and death,” said Andrea Matwyshyn, professor of law and computer science at Northeastern University and an affiliate scholar at the Center for Internet and Society at Stanford University. “Trust and branding as [they apply] to choices by consumers will become increasingly relevant, and determine the winners and losers” in the ride-hailing apps that deploy autonomous vehicles."