That R. Kelly ‘cult’ story almost never ran. Thank Hulk Hogan for that.

"There’s a lot of uncertainty and fear out there, post-Gawker, said Nabiha Syed, BuzzFeed’s assistant general counsel, who vetted the story before publication.

“The answer to uncertainty in the environment is certainty in our mission,” she said. And in making sure that a story is accurate, that it can be backed up and that it serves a purpose."