Outsmarted by a Smart TV? Not This Reporter.

"The experience illustrated how difficult it is to discover how companies may be tracking people on their televisions, which many advertisers see as the final frontier of consumer data. “When you’re thinking about buying a TV, you’re thinking about the resolution, the color depth, you think about the price,” said Jonathan Mayer, an assistant professor of computer science and public affairs at Princeton University and a former technology adviser at the Federal Communications Commission. “But what it does with respect to privacy is not something you really see on the marketing materials or the comparison review sites.”"