No Exit: The Digital Edition

"Ryan Calo, assistant professor at Washington University School of Law, predicts that companies will soon adjust offers and prices based on when we are most vulnerable. A working mother might be charged more when she buys diapers online at the end of a long day. A son looking to fly across the country to visit a sick father might face steeper ticket prices ahead of a major operation, information gleaned through his e-mail inbox. "