"Microsoft is working on some of these areas through groups such as the Partnership on AI, which includes rivals like Amazon.com Inc., Alphabet Inc.’s Google, Apple Inc. and Facebook Inc. Still, the call for more regulation in an emerging area like AI is unusual for technology companies, said Ryan Calo, a professor at the University of Washington School of Law, who has read the book.
“There are a bunch of players in this space, and if you are Microsoft you want to be seen as trusted,” said Calo, who did not assist the company on the book but has consulted for it on other issues and whose lab is partially funded with donations from Microsoft."