Lyft to acquire Ford GoBike, follows Uber’s footsteps

"Lyft’s acquisition of Motivate is merely one more step in the ride-hailing industry’s march toward increased dominance in the shared-vehicle market, whether that’s bikes or cars, said Bryant Walker Smith, an affiliate scholar at Stanford Law School’s Center for Internet and Society. In part, that’s a response to the changing nature of city living and the increasing desire from customers to have more choice and flexibility in the way they move around, he said.

But, it’s also about getting information on what people are doing when they get to their destinations so these companies can tailor advertisements and experiences to their customers’ desires, Smith said."