How the tragic death of Do Not Track ruined the web for everyone

"Arvind Narayanan, now an associate professor at Princeton and part of that early DNT-formulating group, said via an email statement that the prospect of federal legislation brought ad players to the table. But when that legislation didn’t materialize, “the prolonged negotiations in fact proved useful to the industry to create the illusion of a voluntary self-regulatory process, seemingly preempting the need for regulation.”"