Here’s how companies have flouted net neutrality before and what made them stop

"Net neutrality rules were actually in place by 2011 when this happened. But Google Wallet was in a complicated position. Verizon wasn’t exactly blocking web traffic; it was refusing access to a feature of the phone. (Also, ironically, Google and Verizon had jointly pushed to weaken mobile broadband protections.) Stanford University internet law professor Barbara van Schewick still asked the FCC to investigate, but Verizon successfully avoided supporting Wallet until Isis launched in 2013."