Google got rich from your data. DuckDuckGo is fighting back

"DuckDuckGo has loudly criticised Google’s efforts. Weinberg and DuckDuckGo general counsel Megan Gray, who previously worked at the US Federal Trade Commission in consumer protection, argue that Google’s process is flawed. They say there should be more than four options shown to users, and that people should be given more information about the choice they’re making. If there was one fix? “Getting rid of the damn auction,” Gray says. “It should be a genuine choice – it shouldn't be pay to play. That would be the best outcome here.”"