Do Consumers Care About Their Privacy In Practice? The FTC Digs Into The Debate

"Rather than feeling downtrodden and helpless, many consumers are “thrilled or even delirious” about new technology, said Omer Tene, VP of research and education at the International Association of Privacy Professionals.

“There seems to something more complex at play here and I think we see it in other contexts like, ‘I care about my health, but I still eat a cheeseburger,’ or ‘I care about the environment, but I still drive a four-wheel drive,’” Tene said. “Yes, consumers are ignorant and they just don’t know, but I think [Turow’s] surveys and research show that the more informed people are, the more resigned they become. Maybe it’s better to just be blissfully ignorant.”"