Is Digital Advertising a New Form of Market Manipulation?

"In his paper entitled “Digital Market Manipulation”, professor M. Ryan Calo (who is also an affiliate scholar at The Center for Internet and Society at Stanford Law School) suggests that the concept of market manipulation, first floated by researchers in 1999, is outmoded. Calo updates that framework to include the realities of a marketplace that is “mediated by technology” — the laptops, tablets, smartphones and other devices consumers use to get online."