"“These are huge numbers,” says Omer Tene (left), vice president of research and education at the International Association of Privacy Professionals. They also demonstrate a privacy awareness that “certainly wasn't the case before the whole Snowden NSA story got out.”
He explains that in the wake of those revelations, American society has seen a “spike in knowledge, awareness and interest from consumers and, correspondingly, from businesses that have to react to consumer sentiment.”"