"CBS4 spoke to IU Bloomington Cyber Security Program Chair Scott Shackelford about what it now means for you when you're browsing online.
Shackelford said those companies can access information like your browsing habits, but also dates important to you, like your birthday. Those details can be sold where companies would use that data to develop advertising and marketing trends.
“It can be a couple bucks. It can be a bit more, but when all of a sudden you have millions of consumers, that can be a cash cow for a lot of companies," Shackelford said."