The Center for Internet and Society at Stanford Law School is a leader in the study of the law and policy around the Internet and other emerging technologies.
As of yesterday, Google’s new policy concerning registration of trademarks as keywords for triggering contextual advertisement in many European countries went into effect. The new policy, which strongly relies on the recent ECJ decision on Google’s potential liability for TM infringement via its adwords practice, demonstrates a notable shift in Google’s approach. Read more » about Google's New Adwording Policy in Europe
The closely watched battle over the use of trademarks as keywords for purpose of triggering advertisements on Google’s search result pages (AdWords) reached high peak today with the release of the European Court of Justice’s ruling on the French cases. In what appears to be a resounding win for Google, the ECJ managed to avoid some of the critical questions in a decision that, in fact, projects little new light on the multibillion dollars question: Is AdWording that involves marks as keywords legal in Europe? Read more » about The ECJ’s Ruling on Google Adwords
ICANN’s recent initiative to open the generic domain names space to an application, register-your-favorite-gTLD process struck me as very problematic from the moment I had first heard about it. Ars technica has a great post on the topic, which marks the end of the period during which ICANN has been receiving comments concerning its ambitious plan. Read more » about ICANN's Plan for New Top Level Domains
"As Stacey Dogan noted in her recent review of Bob Bone’s Taking the Confusion Out of “Likelihood of Confusion”: Toward a More Sensible Approach to Trademark Infringement, trademark law is at a bit of a crossroads. Scholars increasingly question basic tenets of trademark law and seek explanations for our blinkered theories of trademarks. Among recent attempts at comprehensive trademark law frameworks, some are good, some great, some … not."