Tracking the Trackers: To Catch a History Thief
By Jonathan Mayer on July 19, 2011 at 4:20 am
Last week we reported some early results from the Stanford Security Lab's new web measurement platform on how advertising networks respond to opt outs and Do Not Track. This week we're back with a new discovery in the online advertising ecosystem: Epic Marketplace,1 a member of the self-regulatory Network Advertising Initiative (NAI), is history stealing.
Many thanks once again to research assistants Akshay Jagadeesh and Jovanni Hernandez. Read more about Tracking the Trackers: To Catch a History Thief