Microsoft is mad because Google is trying to finalize a deal that would give it a monopoly over the right to make digital copies of orphan books. But Microsoft is apparently in talks with News Corp. to obtain a monopoly over the right to make digital copies of News Corp's websites. News Corp. is mad because its content isn't making as much money as Rupert Murdoch wants it to. So his plan is to charge money for something nobody pays for -- the right to search and index websites. Murdoch hopes Microsoft is mad enough at Google to write a giant check for something everyone gets for free.
So where does all the madness lead? Nowhere.
The reason nobody pays for the right to index websites is because the law lets you do it for free. Yes, indexing typically involves making entire copies of websites, and yes that's something that might ordinarily create a copyright problem. But if you're making a copy of something for a good reason -- one that has a new and important purpose that adds value and functionality to the world -- and you're not undermining the underlying value of the thing you're copying, then copyright law will usually let you make that copy. It's called fair use. Here in the Ninth Circuit, we've thrashed out the fair use issue as it regards search engines, albeit primarily in the context of image search. The punchline is that copying content to facilitate search functionality is protected by fair use. That rule makes good sense. It creates immense social value by making it easier to sort through incomprehensibly vast quantities of information to find what you need in seconds.
Sometimes people get distracted, and think search engines can only crawl websites by permission, and that permission is provided (or withheld) by the robots.txt file. That's the file that tells search engines they can (or can't) index this site. Search engines have typically respected this "flag" but that doesn't mean they have to. But then again the fact they don't have to doesn't mean they won't. In fact, they'll probably continue to do so. That's because nobody is going to be crazy enough to start the doomsday machine Rupert Murdoch says he's ready to start.
Murdoch might be mad enough to tell Google it can't crawl his sites, even if that means a drastic loss in traffic. But he can only hope to recoup that loss if Microsoft is mad enough to pay for something it appears to have the right to get for free. Is that going to happen? I doubt it. Microsoft isn't so much mad at Google as it is jealous of its immensely profitable search business. But what happens to the search business if every website becomes convinced its entitled to charge every search engine for the right to crawl and index it? Well, lots of things. Most are bad for everybody. But they're particularly bad for the search engines. They will end up paying fees every time they crawl. (Or paying even bigger fees to lawyers to fight about this prospect.) And this will add up. Big time, site by site.
It's hard to imagine Microsoft will help destroy the profitability of the search business it covets. But even if Microsoft is mad enough at Google to take that road, where will it lead?
There might be a big fight. Google and other search engines might crawl anyway, on the strength of its fair use rights. The case would undoubtedly take years to sort out. In the meantime, Microsoft would wonder if it's paying truckloads of cash for something that's really free.
Or maybe there wouldn't be a big fight. Google and other search engines might respect the flag. Then what? Revolt, I imagine. Users will hate a system where they have to use one search engine to access one source of content, a difference search engine to access another source, and have to keep track of which is which along the way. And they will hate Microsoft for helping to create that system. News Corp. might not like the fallout, either. I can see all sorts of boycotts.
So Microsoft can start paying for things everybody gets for free, and take the risk of either paying a huge price that turn out to be free or alienating a huge swath of customers. Sweet deal. Is anyone mad enough to do that? I guess we'll see.
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in my opinion, i believe that google is dominating and monopolizing everything. i find it hard as a content writer to compete with google, as clearly, the search engine giant gobbles everything up and list them on the search engine, as if it's free.
what do you think?
I think Google is ahead of everything. As long as it is the largest search enginge and have the funds, they can set the agenda. I dont mind, I think they develop features taht are a huge advantage for everyone.
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Thanks for the information. It was only until I read your post that I truly understand the situation between google and microsoft about indexing websites. Hope you will have some updates on this issue:)
Google and other search engines might crawl anyway, on the strength of its fair use rights. The case would undoubtedly take years to sort out.Thanks for share the information.
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I usually use microsoft product in all of my day but I also love google :)
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Google wil probably beat every other search engine - it's just the best. It has the most relevant search, and that's scary because it's also the most powerful...
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Google is a beast, and they're definitely starting to crack the whip!
Several major article sites are tightening up restrictions, I'm seeing more people getting banned from Adwords, and the cycle continues.
Now they're even selling the Nexus phone, and trying to get into even more markets. Good business or Monopolizing?
Well, that's why we call it "Lord Google"....
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As long as Google is the largest search enginge and have the funds, they can set the agenda. they will always remain at the top and will hold everything.
and microsoft and goolgle and even surfers play in this game - money madness:) who's won?
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While Internet law is fairly vague and confusing it was predicatable that Rupert Murdoch would fail to stop Google using his content. Copying content to facilitate search functionality is protected by fair use and this would include media content.
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Aren't they all making enough money - They just need more and more and more
Well I guess Google can set the agenda and will always remain at the top and will hold everything.
I wonder what's the dollar amount for all the good will that Google will generate in the US and Europe by turning it’s lost in China to a stand on "moral" value.
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I would be annoyed if I had spent a lot of time writing a book only for it to appear on google for people to get for free!
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The idea is so simple. You pay a premium and the insurance company protects you. Yeah, right! When you go out shopping, you read the labels before you buy, don’t you. Well, the same should be your habit when you’re buying a homeowners insurance policy. Never just use a site like this to get online quotes and then buy a policy because it’s low cost or affordable.
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Very nice.
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Google does have an iron grip on internet content, from pictures to articles. A little healthy competition is terrific for everyone, unfortunately its about a decade late for search engine start ups.
Several major article sites are tightening up restrictions, I'm seeing more people getting banned from Adwords, and the cycle continues.
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Google is monopolizing too much. Its unhealthy to be honest.
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Rather than fighting it out between them, I guess it would be a better idea to relent a little and let go. Because the results of this fight is only going to mean difficulty in retrieving information fro the common we user.
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