FTC to Bloggers: Drop that Sample!

by Larry Downes, posted on October 20, 2009 - 5:00pm

The Federal Trade Commission has announced plans to regulate the behavior of bloggers. Unfortunately, not their terrible grammar, short attention spans or inexplicably short fuses.

Instead, the FTC announced updates to its 1980 policy regarding endorsements and testimonials, first developed to reign in the use of celebrity endorsers with no real connection or experience with products they claimed to use and adore.

The proposed changes require bloggers who recommend products or services to disclose when they have a “material connection” to the provider—that is, that they were paid to write positive reviews or given freebies to encourage them to do so. (The FTC, of course, is limited to activities in the U.S.)

For more, see http://larrydownes.com/ftc-to-bloggers-drop-that-sample/

Comment by Susan (not verified), posted October 21, 2009 - 6:41pm

Yes, I am mindful of this action.

I created a new Web site, and hope that you recommended links

www.infantsinfants.com

Want to get your through the

Comment by Settlements (not verified), posted October 22, 2009 - 5:43am

yes, even i created my site keeping this mind hope, because one of my site dissapeared on google bacause of tht.

i am author of www.infoabtsettlements.com and studying electrical engineering full time

Comment by lice treatment (not verified), posted October 22, 2009 - 7:58am

I heard about this a little while ago, and I think its always a great idea that your testimonials are truthful, but honestly, how can you possible prove they are all accurate. There is a lot of wiggle room and gray areas here, and it seems the FTC may just in fact be on the attack for certain sites. How can you prove or disprove alot of things...I guess unless it relates to income proof. Other than that...this may open up a can of worms.

Scott

Comment by Los Angeles Criminal Lawyers (not verified), posted October 25, 2009 - 10:35am

i am very much aware of this.but we have to know what rules to follow in blogging

Comment by Yomin (not verified), posted October 26, 2009 - 8:44am

i am author of www.3psoft.cn and studying electrical engineering full time

Comment by Alessio (not verified), posted October 26, 2009 - 11:45pm

I've heard of this before, and we are doing some multi-touch projects.

Comment by mike (not verified), posted October 28, 2009 - 4:44pm

This can only be a good thing, not sure though how this affects the uk. mike

Comment by Alban (not verified), posted November 12, 2009 - 10:48am

A very informative website. Thanks

Comment by bondage (not verified), posted November 18, 2009 - 4:31am

I'm not a huge fan of regulations but something had to be done with the amount of fake and misleading claims being made by people only out to make a buck.

I'd like the web to be a place of honest content, not a list of junk.

Comment by sikis (not verified), posted November 18, 2009 - 11:33am

i have to say this article great idea

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