People Can Be So Fake

by Ryan Calo, posted on September 3, 2009 - 3:16pm

I've blogged before about the impact of anthropomorphic interfaces and devices. I've recently written an article on the subject. In it I point out that we're using voice-driven and other human-like interfaces more and more. They grab our attention and free up our hands for others tasks. And they can help us accept machines---such as personal or service robots---for a whole new set of tasks.

Psychologists and communications scholars will tell you, however, that our brains are hardwired to treat these "fake" people as though they were real, including with respect to the feeling of being observed and evaluated. That means that we react to such technology, behaviorally and physiologically, as though a person were really present.

This could be bad for privacy. Privacy scholars will tell you that its not good for us to always feel like we're surrounded by others. We need "moments offstage," to use Alan Westin's famous formulation. It could also be good for privacy, particularly on the Internet. Using avatars instead of privacy policies that no one reads or understands could help shore up the failing regime of online notice.

You can view the article here. As of today, it's looking for a good home.

Substantive Tags: free speech, privacy
Comment by Dean Eckles (not verified), posted September 3, 2009 - 5:41pm

I wonder if you're familiar with Beniger's "Personalization of Mass Media and the Growth of Pseudo-Community". This is an important jumping off point for thinking about how media create these deceptively "human" experiences. Also, Cliff Nass was Beniger's student.

Comment by Ryan Calo, posted September 6, 2009 - 12:38pm

Thanks, Dean! Sorry your comment did not appear initially. Ironically, our software thought you weren't a person.

Comment by Deen (not verified), posted September 11, 2009 - 2:07am

can you recommend any universities engaged in such studies? it is necessary for my Critical Essay. Best regards

Comment by Dan Montague (not verified), posted September 13, 2009 - 12:56am

Ryan,
Thank you for your hard work and excellent findings. I appreciate your studies and articles you publish.
Sincerely,
Dan
investment manager

Comment by Testove (not verified), posted September 14, 2009 - 11:56am

Hello can you recommend any universities engaged in such studies

Comment by Ordis (not verified), posted September 20, 2009 - 10:59am

That means that we react to such technology, behaviorally and physiologically, as though a person were really present.hohoho

Comment by Vlad (not verified), posted September 29, 2009 - 10:26pm

Yes is true

Comment by SEDGIRL (not verified), posted September 21, 2009 - 3:36am

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