Inc. magazine has published Part Two of their early look at my upcoming book, "The Laws of Disruption." (See ”When Collaboration and the Law Collide” )
This article touches on the increasingly tricky problems of managing relationships with users for services that rely entirely--or nearly so--on user content for their value. Facebook, MySpace, and LinkedIn are obvious examples, but increasingly every business is taking advantage of social networking to enhance their brand and customer relationships. Terms of Service agreements that dictate a one-sided relationship won't work in such situations, as the recent revolt at Facebook suggests.
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