Jeff Bercovici on Conde Nast's Portfolio.com: "Over the weekend, I stumbled across what appears to be a stealth-marketing campaign for a new website, People's Court Raw. The YouTube-style site, which is registered to Warner Bros. Entertainment, allows users to post pairs of videos articulating both sides of an argument, and then invites others to vote on the verdict.
Levin, who was a legal analyst for the original People's Court TV show and the executive producer of Celebrity Justice, is the driving force behind one of the Web's most successful content sites, TMZ.com, which attracts more than 10 million unique visitors per month.
On the new site, he appears in an explanatory video, saying, "People's Court Raw is the ultimate democratic tool. Let the world finally prove you're right in any of those disputes you've been having with your friends, family, coworkers or someone you're involved with."
A spokeswoman for People's Court, however, cautioned that Levin is "not the creator or the voice and the image" of the site. But she declined to immediately provide more details, saying, "We actually really haven't launched it yet."
Should be interesting! Looks like it's more of an entertainment thing at this point.
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The People's Court - RAW
by Colin Rule, posted on April 29, 2008 - 4:46pm
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People's Court Raw is an interesting site and concept. A jury of your peers telling you if you're "right" or not. It would be nice if they could insert a mediator into the process to help with settlement of some of these disputes.
For instance, there is one dispute on there over a wife who snores and who should sleep on the couch when that happens. There is a middle ground between these two positions not to mention other possible solutions that do not involve a person leaving the room.
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