The power of simple graphics on the Web is hard to beat.
Annie Leonard's The Story of Stuff lays out what's at stake for consumers if they choose wisely, poorly or let others choose for them.
Produced by Free Range Studios , the Story of Stuff is a genre of documentary expression for environmentalists and industrial scientists to mainstream their knowledge as digital content for mass adoption and conversations.
The Story of Stuff is definitely an eye opener for me and I'm forwarding it to my friends
this might yet be one of the best ways for environmentalists to spread their message, feature films like Gores run a bit too long for most peoples attention span
still I'm afraid that most people will retreat back into a defeatist attitude of "there's nothing I can do about it"
This has been one of the most, if not the most successful viral media pieces of all time. The power of the message, yet it's simplicity...breathtaking. Fortunately, we're working with the Free Range team to make a movie about the Solutions...coming soon to a web browser near you.
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