I've just posted a new SSRN working paper on keywording advertising in search engines. Comments are welcome.
Stanford Center for Internet and Society
In the heart of the Silicon Valley, legal doctrine is emerging that will determine the course of civil rights and technological innovation for decades to come. The Center for Internet and Society (CIS), housed at Stanford Law School and a part of the Law, Science and Technology Program, is at the apex of this evolving area of law.
Keywording and Trademarks Paper
About Zohar Efroni
Professional/Job Title
Non-Resident Fellow at Stanford's CIS, formerly at Max Planck Institute for Intellectual Property, Competition and Tax Law, Munich
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