The very clever folks at the ACLU of Northern California have put out a Facebook quiz that helps users understand what quiz app developers can find out about them. Hint: it's a lot. This work builds on a June report on the same topic. Congrats!
The very clever folks at the ACLU of Northern California have put out a Facebook quiz that helps users understand what quiz app developers can find out about them. Hint: it's a lot. This work builds on a June report on the same topic. Congrats!
In “The Great Wall of Facebook,” Wired’s Fred Vogelstein contends that Facebook and Google are approaching a “full-blown battle over the future of the Internet.” Vogelstein’s assessment boils down to two predictions: (1) Facebook will lead and monopolize a fundamental shift to “a more personalized, humanized” web search, based entirely on information supplied by one’s social network; and (2) the vast amount of personal information supplied to Facebook by third parties and users themselves will (barring user revolt) yield massive profits through online brand advertising. A prediction that Facebook will gain some advantage over Google through its proprietary data would be hard to argue against. But Vogelstein’s particular vision of that general future—in which Google is conquered by a News Feed search based purely on users’ networks—runs into problems.
Chris Kelly is the Chief Privacy Officer of Facebook.
The rise of social technology through sites like Facebook empowers users to model their connections with other people in the real world and allows them to share information more effectively and efficiently with their friends. Most of this sharing is unquestionably socially beneficial. But fears that some of the sharing can be harmful lead to regulatory and other efforts focusing on privacy, safety, and asserted illegal use of material protected by copyright and other intellectual property regimes.
Chris Kelly, Chief Privacy Officer of Facebook, will discuss the current state of the regulatory and public policy landscape in the US and abroad, what the near future might look like, and the technologies and social architectures Facebook deploys to minimize potential misuse of the site.