Consumer Protection Act

Court Rules on Copyright Preemption of Trade Dress Infringement and State Law Claims

Plaintiff Blue Nile, Inc. and Defendant Ice.com both own and operate online diamond and fine jewelry retail sales businesses. Plaintiff alleged that Defendant copied both certain elements of Plaintiff’s website in violation of the Copyright Act and the “overall look and feel” of Plaintiff’s diamond search webpages in violation of the Lanham Act. Under Fed. R. Civ. P. 12(b)(6), Defendant moved to dismiss Plaintiff’s claim of trade dress infringement and three state law claims—violation of Washington’s Consumer Protection Act, unfair competition, and unjust enrichment and restitution—on the grounds that these were preempted by Plaintiff’s copyright claims. The District Court for the Western District of Washington (i) denied Defendant’s motion to dismiss Plaintiff’s trademark infringement claim finding that a developed factual record was necessary given the novel nature of the claim, but (ii) granted Defendant’s motion to dismiss on the three state law claims.



Blue Nile, Inc. v. Ice.Com, Inc., No. C06-1002RSL (W.D. Wash. 2007).

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