In online privacy today, notice is king. Notice is how we deal with the conflict between the preference of Internet companies to gather as much user data as possible and the rights of users to control their information. Notice is how California sought to deal with the problem of online privacy in 2003 when it passed the Online Privacy Protection Act. Notice continues to be the lynchpin of the Federal Trade Commission's campaign to secure meaningful self-regulation of the online advertising industry. The trouble is: notice isn't working. People don't read privacy policies. Read more about 8/13: The Future of Notice (Webcast)
The Center for Internet and Society at Stanford Law School is a leader in the study of the law and policy around the Internet and other emerging technologies.