Do Not Track Is No Threat to Ad-Supported Businesses
By Jonathan Mayer on January 20, 2011 at 2:12 am
"If you remove tracking, you remove advertisers." "Stop [data] sharing and you put a stop to the Internet as we know it." "Thousands of small websites may disappear." "Would you like to pay $20 a month for Facebook?" A spate of such recent commentaries have speculated that Do Not Track could hobble advertising-supported businesses. Here's why it won't. Read more about Do Not Track Is No Threat to Ad-Supported Businesses