Israel is a buzzing hive of small start-up technology companies that produce great ideas and original solutions. One of them is WIX, which offers a (free - as far as I could judge) web-based tool for creating personal and business websites within minutes. The tool is designed for people having no technical background whatsoever. There is also a clip demonstrating how it works. It's a lot of fun, but what they don’t tell you is how to create great content…