“Robots again.” That’s how federal appellate judge Alex Kozinski begins his dissent from the Ninth Circuit’s decision not to rehear Wendt v. Host International. The “robots” refers to animatronic replicas of Cliff and Norm from the TV series Cheers built by an airport bar chain as a gimmick. The “again” refers to the earlier case of White v. Samsung, where Samsung ran ads depicting a robot version of Wheel of Fortune’s Vanna White with the tag line “Longest-running game show, 2012 A.D.” She sued. (To her credit, however, Ms. White kept her head. She did not turn into a car and drive over to Samsung headquarters, as was no doubt her first instinct.)
People suing over robot versions of themselves is just one of the ways robots make ordinary cases more interesting. As personal robotics moves toward the multibillion-dollar market Bill Gates and some analysts predict, we are likely to see more—and more interesting—robot-driven litigation. What follows is a little tour of robot case law to date.