The Under and Overhyping of HTC v. Apple

I'm quoted briefly in a story today in E-Commerce Times (see “Apple’s Patent Attack: This Too May be Overhyped” by Erika Morphy) about the patent lawsuit filed this week by Apple against rival mobile device maker HTC.

Apple, of course, produces the iPhone, while HTC makes Google’s Nexus One and other devices that run on Google’s Android operating system.

So right from the start this case looks less like a simple patent dispute and more like a warning shot over Google’s bow.
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The two companies are increasingly becoming rivals. In August of last year, Google CEO Eric Schmidt resigned from Apple’s board. Apple CEO Steve Jobs wrote at the time, “Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished….”

The apocalyptic rhetoric from analysts that accompanied the lawsuit (see Marguerite Reardon’s piece on CNET, “Is Apple Launching a Patent War?”), however, is both under and overselling the story. It's both much worse and not as bad as it seems.

For the gory details, see "Apple v. HTC: The Plot Sickens."

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