The Problems of Automation

A top Entertainment story on googleNews right now is Bond Helmer Busted for Prostitution. Right next to it is a picture of Pierce Brosnan:

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When I read this, I thought it was Brosnan who had been arrested for prostitution.

The blurb says Lee Tamahori, the New Zealand filmmaker best known taking the directing reins on the last 007 adventure, Die Another Day, is facing prostitution charges after dressing as a woman and allegedly ... and it links to an article that includes a picture of Lee Tamahori:

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I bet Google automates the picture chosen to go with the story so that Brosnan made a logical choice for the alogorithm. But it's not the best choice for the story. Could Brosnan have some sort of case here for "false light," for example? I'm not sure. But it is an interesting example of how machines are not as good at "context" as humans. The issue is are we going to force machines to get smarter, or human's to read closer to correct for context-errors?

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